Healthy food 
for happy dogs
Amie is a conceptual dog food brand that offers natural and organic dishes. The brand identity is friendly and lighthearted, highlighting the friendship between dog and owner.​​​​​​​
CATEGORY
Packaging
Brand Identity
Web Design

SOFTWARE USED
Illustrator
Photoshop
Indesign

Circles are used in the illustrations as a reference to dog kibble. This keeps visuals concise without having to use dog food itself.​​​​​​​