Dare to be different,
Dare to be bold
Double Dog Dare is a fictitious local Skate Shop based in Norwich. The branding & identity is heavily inspired by the daring attitudes of skaters, and their courage to stand out and be different. This is highlighted by the striking shade of green and simplicity of the design.
For Double Dog Dare's identity the focus was to keep it bold, loud, and impactful. The cut up D in the logo acts a versatile ramp that could be rotated in every way, along with a simple figure of a skateboarder.
By keeping the skateboarder simple, it allows the graffiti culture of skateboarders to play it's part, since it's an easy design to replicate.